Bonjour,
Allow us to introduce Re’No, a happy member of the Bored Ape Yacht Club.
Re’No has been living the good life on a tropical island where the weather is always perfect, and his home is filled with positive vibes, great friends, and tasty waves. But then, the Golf Course arrived.
The humans constructed an all-too-perfect golf course next to the jungle where Re’No lives. Now golf balls fly into the tree tops, forcing Re’No to wear a helmet as he goes about his life with the humans. Over time, he began to realize something sad about the humans: they had forgotten the beauty of the planet and its marvelous evolution over millions of years, the paradise of the fragile yet glorious environment. The fast fashion and cheap stuff that made the humans go wild may be easy on their wallets, but very hard on the planet.
He knew it was his duty to remind the humans of earth’s beauty by bringing a little piece of heaven to their everyday lives. Re’No decided to do this by developing a brand that empowers humans to make sustainable choices that don’t sacrifice on style. That brand is us: Bored In Paradise, and our mission is to inspire humans to live happy, full lives by appreciating the beautiful world around them.
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